JoAnne Alter
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Welcome, and thanks for visiting!From Authors Guild site: Publishing Has Been Wonderful, So Far...... A Brief Biography JoAnne Alter has enjoyed an extensive and successful career in publishing. Currently, she is President of JBA Media Group, a custom publishing and integrated marketing company that helps owners of varied types of small businesses stand out among their competitors, enhance customer loyalty, and increase sales and profits. Alter's company offers a variety of marketing services. Among them: Website development, e-mail marketing, social media programs, and creation of printed magazines and brochures. She also is Publisher and Editorial Director of Celebrate with Style, an online magazine for people interested in creating beautiful and affordable parties and special events. The Website also serves as a marketing showcase for professionals in various event planning businesses. Besides Celebrate with Style, Alter publishes Tips from the Experts. She also runs the Valued Customer Club, an affordable and easily customizable loyalty program for businesses. For nine years prior to starting JBA Media Group, Alter was co-owner and Editorial Director of Vericom Custom Publishing, Inc., a health care custom publishing company. She continued health care custom publishing with the launch of JBA Media Health. Altogether, Alter has created and produced more than 70 single-sponsored magazines and newsletters, as well as numerous Web and other digital programs. Target audiences have included consumers, employers, business executives, physicians, and a wide variety of health care professionals. Her companies' clients have included many of the world’s leading global pharmaceutical companies. Alter also developed the overall editorial concept and all article ideas for several consumer magazines on behalf of one of the nation’s largest and most prominent integrated marketing companies. Alter’s consumer publishing experience is equally extensive. For 13 years, Alter served as a contributing editor of Family Circle magazine. She created and edited single-subject magazines, special sections, and features on a wide range of subjects. Dozens of her articles have been published in highly diverse consumer and trade magazines, newspapers, and Sunday supplements. Among them: Better Homes & Gardens, Self, the Journal of Accountancy, and the New York Daily News Sunday Magazine. In addition, Alter was the author of the first comprehensive guide to alternative work arrangements that was ever published in the United States. A Part-time Career for a Full-time You, published by Houghton-Mifflin, was distributed in both hard cover and trade paperback editions. The book was critically acclaimed and prompted a book promotion tour that included appearances on a dozen TV shows and more than 100 radio programs. Alter, who graduated with honors from New York University, has taught magazine feature writing in the continuing education program of C.W. Post College of Long Island University. She previously served as Communications Chair of the Long Island chapter of the National Association of Women Business Owners (NAWBO). She lives on Long Island with her husband, Francis; they have one grown son, Jeffrey. |
